Important Update: Changes to Hitmix Bingo Subscriptions

We wanted to let you know about an unexpected change that affects how subscriptions to Hitmix Bingo are handled.

What Happened

On 24th April 2025, we were informed by SendOwl (the company that processes our orders) that our account had been moved to a new pricing plan.

Our monthly fee jumped from around $50 to $300 — a 500% increase!

While we can afford to pay the new price, we believe that kind of increase is unfair and unjustified.

To put it in perspective, it would be like raising the price of Hitmix Bingo from £16 GBP per month to £96 GBP per month — and we’d never do that to you.

On top of that, many of you have told us that the SendOwl customer portal is confusing and not very user-friendly.

That sealed the deal for us — it’s time to move to a better system.

What’s Changing

We’re switching away from SendOwl.

This means:

Your current subscription will be cancelled automatically.
You’ll need to create a new subscription once your existing one ends.

We know it’s a bit of a hassle — and we didn’t want to make another change so soon after the VAT update last November — but we’re confident this is the right move for both us and you.

What You Need to Do

⚠️ Do not purchase Hitmix Bingo again until your current subscription ends.

Step 1: Check Your Expiry Date

You can find your current subscription’s expiry date directly inside the Hitmix Bingo software.

Step 2: Subscribe Again When It Expires

Once your subscription ends, create a new one here:

👉 https://hitmixbingo.com/purchase/

Step 3: Activate Your New Licence

After you subscribe, your old product key will be cancelled and replaced with a new one.

Follow these steps to activate it:

Open Hitmix Bingo.
Click About.
Click Deactivate / Move This Licence To Another Computer.
Click Yes to confirm.
Reopen Hitmix Bingo.
Click Activate Software.
Enter your new product key:
XXXX-XXXX-XXXX-XXXX-XXXX-XXXX-XXTA
Click Activate.

Questions & Answers

Q: Will the current subscriptions automatically stop, or do we need to cancel them?

A: They will stop automatically. No action needed.

Q: Will my playlists be deleted?

A: No. Your playlists are stored locally on your computer and will not be affected by the billing portal changes.

Q: Does this affect Lifetime products?

A: No. This only affects monthly, quarterly, and yearly subscriptions.